About Us

About The WOW! Business Advisory

The WOW! Business Advisory can provide your business with a roadmap to success based on the principles of the 5P’s – Planning, People, Processes, Performetrics and Passion. We offer one-on-one consulting to provide you hands-on, experienced guidance to transform your business. We’ll help you assess your current business status and create a path to success with easy-to-implement examples, tools and checklists.

We’ll teach you how to adopt a comprehensive professional management system by which you can effectively and successfully run your organization day-in and day-out. You will no longer just treat the symptoms of your business challenges. Embracing the WOW! business development model addresses the root causes of these symptoms and can keep them from recurring.

Our Team


Bill Matthews

Creator of the Five P System

Bill Matthews began his working career as a teacher and coach, and later became an executive and corporate officer for a “Fortune 500” company. He then served as President of a privately-held, regional financial services company in the Midwest. Four years later, the company had grown significantly and attracted the attention of a publicly-traded corporation seeking an acquisition.

After the company was sold, Bill helped launch Aileron, a not-for-profit entity located in Dayton, Ohio. Aileron provides training, development and consulting help to the owners of privately-held businesses. Dating back to the founding of Aileron, he had the opportunity to advise nearly 1,000 business owners in professional management, strategic planning, outside boards, and a variety of other areas. In 2009, he wrote his first book, Don’t Step in the Entremanure, consisting of lessons, examples, and checklists designed to help business owners avoid common pitfalls.

Bill left Aileron at the end of 2011 to write his second book, Five P’s to a “WOW!” Business. Over the years his clients had often told him that he had a knack for “making difficult things seem simple,” so Five P’s to a “WOW!” Business outlines a simple, sequential, repeatable model for professionally managing a business. By following this recipe, a business can reach “WOW!” status and join the ranks of the world’s best managed companies.

Using the Five P model as the foundation, The WOW Business Advisory has developed a comprehensive set of materials to enhance successful implementation of a simple, turnkey, professional management system, including the book, workbooks, forms, examples, videos, and other proprietary tools, along with one-on-one consulting assistance for those who need it. The Five P program has produced great results for business owners in a variety of industries.


John B Armstrong, JD

John Armstrong was born, raised, and educated in Cincinnati, Ohio.  His father, Charles B Armstrong, was a physician who practiced in College Hill for 35 years.  Dr. Armstrong was dedicated to his patients and profession.

John graduated from Walnut Hills High School in 1965 and attended the University of Cincinnati.  He graduated from U.C. with a BA degree with honors in history and economics.  He attended U.C. Law School and graduated with a J.D. degree.

John practiced law from 1973 to 1986.  He was admitted to the practice of law in Ohio, The United States Tax Court, The Supreme Court of the United States, and the United States Court of Appeals.  His experience spanned fourteen years in business law, contracts, trade secrets, employment law, bankruptcy reorganizations, real estate and FDA compliance.

In 1986 John and his wife, Robin, purchased the Crocker Fels Company, a medical supply distributor founded in 1882 in Cincinnati.  They expanded this company into Indianapolis, Pittsburg, Cleveland, and St. Louis.  Sales increased from 26 million to 42 million dollars.  He served on the Board of Directors of Abco (6 years) and ESKCO (3 years).  Crocker Fels was sold in 1996.

John was also President of Chester Labs from 1992 until 2008.  Chester Labs manufactured personal care products, over the counter drugs and medical devices.  Sales were grown from 3 million to 22 million dollars.  This growth was achieved by focusing on new products, contract manufacturing and acquisitions.  Chester Labs was sold in 2008 and John remained as President of the successor company until 2010.



David Sullivan

David L. Sullivan is president and managing partner of Shamrock Group, Inc., a management consulting firm located in Denver, Colorado. The Shamrock Group specializes in strategic management and board governance. In this role, Dave provides advisory services to boards, presidents and CEOs. He has worked with the Costa Rican government on its strategic plan to take the country to developed nation status.

Additionally, Mr. Sullivan is a co-founder of Aileron, a non-profit operating foundation that has served thousands of privately-held businesses since it commenced operations in November 1996. Aileron’s mission is to help business owners build successful and sustainable businesses. Dave created Aileron’s Professional Management System and authored its Course for Presidents, Outside Boards Course and Strategic Management programs.

Previously, Dave served as president and CEO of Partek North America, Inc., a multi-national building-materials company headquartered in Helsinki, Finland, and was chairman of its North American subsidiary companies. Prior to joining Partek, he was president of Rockwool Industries, Inc., a subsidiary of the Belgian and French-owned Eternit Corporation, and a division president within Borden Chemical, a division of Borden Inc. Dave has also held senior management positions with Fortune 500 companies, including Owens Corning Fiberglas and Owens-Illinois.

Mr. Sullivan earned his MBA from the University of Denver and his B.S. degree in Business from Benedictine College. He has served as an adjunct professor at the University of Denver, teaching management and marketing at the graduate level. He is an Army veteran and served as an Infantry Company Commander in Vietnam.


Gary W. Ball

Throughout his career, Gary has applied strategic thinking and lean‐manufacturing techniques to reduce operating expenses while improving efficiency, plant morale and on‐time delivery. His background includes several key roles at Federal‐Mogul, a top worldwide producer of automotive parts. There, he was responsible for turning around multiple plants in the US and Europe through understanding of cultural needs and differences, and the value of guiding efficient teams.

Most recently, Gary’s passion for developing efficient, profitable companies has him serving as a mentor/coach for family-owned businesses in the Dayton/Cincinnati area. By introducing manufacturing and business processes, as well as management systems, he brings business owners the peace of mind to follow their passions.

Gary has served on the Advisory Boards of Hartzell Hardwoods and Apollo Heating and Cooling.  He is a graduate of The University of Cincinnati where he earned his bachelor’s degree in metallurgical engineering.


Bill Ratterman

Bill Ratterman is the president of Pinnacle Employer Services, a human resource management practice that focuses on helping business owners think strategically about their company’s employment practices.

Bill has more than 15 years of experience coaching and training organizations on employee selection strategies, performance management, workplace behavior and developing high performing teams. He founded Pinnacle in 2000 and today his firm’s clients represent a broad cross section of industries including manufacturing, construction, information technology, professional services and trade associations.

Bill is certified as a Senior Professional in Human Resources (SPHR) by the Human Resource Certification Institute. Bill also holds certifications as a Behavior, Values, and Attributes analyst in the TriMetrix® System of assessments and is a certified facilitator of the Team Diagnostic™ assessment.